At the recent SoilCare annual meeting, Jane Mills and Jasmine Black of the project dissemination team were interviewed by Prof. Mark Reed (WP3 leader) for his Fast Track Impact podcast. They talked about different paths of dissemination – including social media, videos and the potential for artist collaborations. Pan-European projects create a great opportunity for different cultures to work together and Jasmine reflected on the variety of ways in which each country best disseminates the story and results of the SICS trials to farmers, in order to spread the information as widely as possible. Jane talked through her paper on the successes of social media and how some countries prefer to use Facebook over Twitter. To delve into this topic further, they wrote a 2-part blog series with Nick Lewis of CCRI here.

A key point from this was on the need to develop a story throughout the project in order to reach a wide audience once the final results are released. Jasmine discussed doing this through encouraging researchers to share preliminary results, which are clearly stated as such and don’t necessarily need to include hard figures or statements. She is currently working with SoilCare researchers to do just this (see blogs from Spanish and Belgium SICS). Jasmine also considered in a second blog the impact of the project after it has finished and how the results might be better used by amalgamating them with similar projects (e.g. SmartSOIL, RECARE) and using key networks identified in other projects (such as SURE-Farm) to most effectively distribute them to farmers in varying cultures.